Optimizing Page Content
Let us talk about how to optimize our content in order to get higher ranking.
The advantage of the content is that it always can be modified when anything is needed to be changed.
The first thing people look at is the title.
It is so important to create an attractive title to your content.
People are judgmental they will only be interested in the reading the content when you have a good title.
In our title we want to use strong keywords that are relevant to the content.
We want it to be explicit and profitable.
We have found that titles with around 70 characters are the best.
Another tip I can give, which I personally like very much, is using negative or controversial titles.
Why? It catches the eye of the people.
They will see it and be shocked, therefore they will be interested to read the rest of the article.
Many people like to add their brand name in the title.
It works for most companies, so why not do it also, right? The way they do it is very simple.
They write their title and separate it from the company name with a pipe.
Here is an example for you to understand: "My best title ever | My Company name" As you can see the pipe is that vertical line.
Of course we want our title to be specific and to make sense.
You want people to know what the content is going to be about, and if it can really help them.
So use other powerful and relevant keywords to make your title more attractive.
If you have to use other words that aren't so powerful, it is OK as long as you have at least 1 powerful.
Now that you know how to create an amazing title, let's talk a bit about the content itself.
Don't think that you need to write your keywords a thousand times in your content.
Write naturally.
Don't use the keywords too much because that is only going to have a negative effect on your SEO ranking.
Some other ways, and a little more advanced to improve your SEO, is by using Meta tags.
Now I'm going to teach you a much easier way to do this.
There are many Plugins for Blogs to help us with our SEO.
My personal favorite is All in one SEO, and as the name mentions, it has everything.
In the setting of the Plugin you can put the title, description and the keywords.
That will add the HTML code by itself.
There are other Plugins out there.
Try out and see which you like the most.
Here are a few: SEO Ultimate SEO Title Tag Among others...
My last tip for this lesson is to highlight certain keywords in your content.
You should bold, italic or underline some of your strongest keywords.
As I said before, don't overdo it and make sure the text still makes sense.
The advantage of the content is that it always can be modified when anything is needed to be changed.
The first thing people look at is the title.
It is so important to create an attractive title to your content.
People are judgmental they will only be interested in the reading the content when you have a good title.
In our title we want to use strong keywords that are relevant to the content.
We want it to be explicit and profitable.
We have found that titles with around 70 characters are the best.
Another tip I can give, which I personally like very much, is using negative or controversial titles.
Why? It catches the eye of the people.
They will see it and be shocked, therefore they will be interested to read the rest of the article.
Many people like to add their brand name in the title.
It works for most companies, so why not do it also, right? The way they do it is very simple.
They write their title and separate it from the company name with a pipe.
Here is an example for you to understand: "My best title ever | My Company name" As you can see the pipe is that vertical line.
Of course we want our title to be specific and to make sense.
You want people to know what the content is going to be about, and if it can really help them.
So use other powerful and relevant keywords to make your title more attractive.
If you have to use other words that aren't so powerful, it is OK as long as you have at least 1 powerful.
Now that you know how to create an amazing title, let's talk a bit about the content itself.
Don't think that you need to write your keywords a thousand times in your content.
Write naturally.
Don't use the keywords too much because that is only going to have a negative effect on your SEO ranking.
Some other ways, and a little more advanced to improve your SEO, is by using Meta tags.
Now I'm going to teach you a much easier way to do this.
There are many Plugins for Blogs to help us with our SEO.
My personal favorite is All in one SEO, and as the name mentions, it has everything.
In the setting of the Plugin you can put the title, description and the keywords.
That will add the HTML code by itself.
There are other Plugins out there.
Try out and see which you like the most.
Here are a few: SEO Ultimate SEO Title Tag Among others...
My last tip for this lesson is to highlight certain keywords in your content.
You should bold, italic or underline some of your strongest keywords.
As I said before, don't overdo it and make sure the text still makes sense.
