Five Ways to Creating a Blog Design that Works Beautifully
A blog is an important marketing piece that any small business owner should take advantage of. The tasks it could set out to do for your business include getting the attention of search engines, reeling in additional prospects, developing communication and connection with target market and providing an avenue for airing out your thoughts, ideas and new information. The good thing with blogs is they can cost you nothing, especially if you choose the basic ones on the web. They are easy to sustain on your own because most blogging software are straightforward and will let you post and publish your content and updates, among others.
However, to ensure that you reap all benefits that come with blogging, you need to make a blog first. Aside from being pleasing to the eye, it should also complement the brand of your business perfectly. These elements are meant to guarantee that your blog will really work for your business. Below are just five of the basic ways to do it:
1. Determine what blog platform you wish to use.
Although this is not really included in the designing of your blog site, it is an important part of the design process. This is because your blog's design will rely on the blog software that you have selected. The Internet offers veritable platform choices. If you are in a tight budget, you could use those that are free of charge like Wordpress.
2. Work on your blog's design.
You can do this by designing your blog site yourself, have someone design it for you or use a template for it. If you want a look that is unique to your business, then you should either have your blog designed by a professional or you could design it yourself.
Using templates for your blog design like the ones offered in Wordpress is quite easy. This is especially if the colour scheme and even the selection of fonts they provide go well with your brand and your preferences. However, keep in mind that going with a template will result in attaining a generic look to your website. Another worse thing that could happen is your competitor picking out exactly the same template you are using. This will lessen the effect of your blog because you will end up being confused with someone other than your business.
3. Fashion the header of your blog site.
Although a standard header that comes with a coloured background and basic fonts and text is easier to make, a banner with graphics will work best. This will make sure your blog is more appealing and unforgettable to your target audience. It is what will make you distinctive over the competition. If you already have other marketing materials for your business, make sure to match your header to these. This is to develop consistency for your brand.
Your header should not only include your logo and blog title but also the subheads. Other visual elements as well as images can also be included in your header. Remember though that your header should have the same dimensions as your blog site.
4. Select your colour schemes and fonts.
Your blog site's colour scheme should be the same to your other marketing pieces like your website, newsletter, brochures and business card, among others. This way, you blog site will become a visual reinforcement to all these tools and will aid in cementing your brand and its colours into the minds of your target market.
As to the fonts, make sure to stick to one or two typefaces only. Although customisation of your fonts is necessary, you need to avoid using too many font types. This will result in your blog site look inconsistent and haphazard.
5. Look into what content you want on your sidebar.
This is the area when you can place promotional boxes or such other things as opt-in boxes for your newsletter subscription. You could also place links here where your target audience could be directed to articles in your blog you want to highlight. You can also use this to direct traffic to the main site of your business or to them to follow you at Twitter or become your friend on Facebook.
For more information on Melbourne graphic and web design, be sure to click on the link provided in the resource box below.
However, to ensure that you reap all benefits that come with blogging, you need to make a blog first. Aside from being pleasing to the eye, it should also complement the brand of your business perfectly. These elements are meant to guarantee that your blog will really work for your business. Below are just five of the basic ways to do it:
1. Determine what blog platform you wish to use.
Although this is not really included in the designing of your blog site, it is an important part of the design process. This is because your blog's design will rely on the blog software that you have selected. The Internet offers veritable platform choices. If you are in a tight budget, you could use those that are free of charge like Wordpress.
2. Work on your blog's design.
You can do this by designing your blog site yourself, have someone design it for you or use a template for it. If you want a look that is unique to your business, then you should either have your blog designed by a professional or you could design it yourself.
Using templates for your blog design like the ones offered in Wordpress is quite easy. This is especially if the colour scheme and even the selection of fonts they provide go well with your brand and your preferences. However, keep in mind that going with a template will result in attaining a generic look to your website. Another worse thing that could happen is your competitor picking out exactly the same template you are using. This will lessen the effect of your blog because you will end up being confused with someone other than your business.
3. Fashion the header of your blog site.
Although a standard header that comes with a coloured background and basic fonts and text is easier to make, a banner with graphics will work best. This will make sure your blog is more appealing and unforgettable to your target audience. It is what will make you distinctive over the competition. If you already have other marketing materials for your business, make sure to match your header to these. This is to develop consistency for your brand.
Your header should not only include your logo and blog title but also the subheads. Other visual elements as well as images can also be included in your header. Remember though that your header should have the same dimensions as your blog site.
4. Select your colour schemes and fonts.
Your blog site's colour scheme should be the same to your other marketing pieces like your website, newsletter, brochures and business card, among others. This way, you blog site will become a visual reinforcement to all these tools and will aid in cementing your brand and its colours into the minds of your target market.
As to the fonts, make sure to stick to one or two typefaces only. Although customisation of your fonts is necessary, you need to avoid using too many font types. This will result in your blog site look inconsistent and haphazard.
5. Look into what content you want on your sidebar.
This is the area when you can place promotional boxes or such other things as opt-in boxes for your newsletter subscription. You could also place links here where your target audience could be directed to articles in your blog you want to highlight. You can also use this to direct traffic to the main site of your business or to them to follow you at Twitter or become your friend on Facebook.
For more information on Melbourne graphic and web design, be sure to click on the link provided in the resource box below.
