Social Media Metrics - Why Monitoring Social Media Is The Key Ingredient To Seo Success
Is your blog content being shared and bookmarked on Twitter, Facebook, Stumbleupon and the rest of the big social networks? It is vital to find out the answer if you are not sure. The fact is that monitoring social media now needs to be at the heart of any effective SEO strategy.
Social sites like Facebook and Twitter have experience exponential growth in the past few years and indicates that more people are jumping on the social media bandwagon.
The Internet is drawing people closer and breaking down physical barriers of distance more than ever before. Many people use the internet to find and share information and engage other people on social sites. For SEO and internet marketers alike, this is an important factor to take into consideration.
Sharing content among users is a form of social proof that a piece of content is good. When content gets shared or liked, it is like an indicator that the content is of a certain standard. For google, this is a strong signal that your content has value and relevance and should be ranked well.
All this means that your blog pages and posts need to feature prominently in social media sites for google to take notice and rank your blogs well in the SERPS. And the more of a buzz your blog generates, the higher the likely traffic and conversions.
Social media monitoring is clearly a vital task. The kind of statistics you need are things like how many tweets have you gotten, how many Google +1 votes do you have, how many times have your content being shared on Facebook and so on. In order to have viral posts created, information like the ones just mentioned cannot be neglected. You are loosing money in the long run if you don't have social media analytics in place.
Still, there is still the issue of how to obtain the data that you need. The long and pain way would involve going through all the major social networks to find mentions of your content. Once that's done, you need to compile the data in an excel to make sense of it. This is a colossal waste of anyone's time. The big challenge is to be able to gather, compile and format social media metrics data in a way that saves time, money and effort.
It is a good thing that there are tools out there that actually do this for you. You will then be able to factor in social media into your marketing campaign easily when you have the use of one of these tools. Now that social media is playing an increasingly vital role in the growth of the Internet, you cannot just rely on link building. Incorporating social media and leveraging on its viral potential will give you an edge over the competition.
Social sites like Facebook and Twitter have experience exponential growth in the past few years and indicates that more people are jumping on the social media bandwagon.
The Internet is drawing people closer and breaking down physical barriers of distance more than ever before. Many people use the internet to find and share information and engage other people on social sites. For SEO and internet marketers alike, this is an important factor to take into consideration.
Sharing content among users is a form of social proof that a piece of content is good. When content gets shared or liked, it is like an indicator that the content is of a certain standard. For google, this is a strong signal that your content has value and relevance and should be ranked well.
All this means that your blog pages and posts need to feature prominently in social media sites for google to take notice and rank your blogs well in the SERPS. And the more of a buzz your blog generates, the higher the likely traffic and conversions.
Social media monitoring is clearly a vital task. The kind of statistics you need are things like how many tweets have you gotten, how many Google +1 votes do you have, how many times have your content being shared on Facebook and so on. In order to have viral posts created, information like the ones just mentioned cannot be neglected. You are loosing money in the long run if you don't have social media analytics in place.
Still, there is still the issue of how to obtain the data that you need. The long and pain way would involve going through all the major social networks to find mentions of your content. Once that's done, you need to compile the data in an excel to make sense of it. This is a colossal waste of anyone's time. The big challenge is to be able to gather, compile and format social media metrics data in a way that saves time, money and effort.
It is a good thing that there are tools out there that actually do this for you. You will then be able to factor in social media into your marketing campaign easily when you have the use of one of these tools. Now that social media is playing an increasingly vital role in the growth of the Internet, you cannot just rely on link building. Incorporating social media and leveraging on its viral potential will give you an edge over the competition.
